Data is a vital part of any campaign, but marketing departments can quickly end up with data coming out of their ears! We help our clients become smarter about their data, turning information into insight, and insight into growth.
We use data to plan, optimise, and measure every campaign. With clear insight and proven processes, we ensure every decision moves your brand closer to ambitious growth.
Audience Mapping
We identify, test, and refine high-value audience groups to reach the right people at the right time.
Media Mix Modelling
We pinpoint how each channel contributes to performance and reallocate spend with confidence.
Competitor Analysis
We track KPIs in real time with full transparency, ensuring we optimise against the right metrics.
Attribution Modelling
We move beyond last-click to understand the full customer journey and assign budget where it drives the most growth.
Cohort Analysis
We break audiences into groups (by behaviour, acquisition source, or lifecycle stage) to see which drive the highest value then shift spend to acquire more of them.
Lifetime Value Analysis
We optimise not just for conversions today, but for customers who deliver the most value over time.
Audience Mapping
Identify, test, and refine high-value audience groups to reach the right people at the right time.
Media Mix Modelling
Understand how each channel contributes to performance and reallocate spend with confidence.
Competitor Analysis
Track KPIs in real time with full transparency, ensuring we optimise against the right metrics.
Attribution Modelling
Move beyond last-click to understand the full customer journey and assign budget where it drives the most growth.
Cohort Analysis
Break audiences into groups (by behaviour, acquisition source, or lifecycle stage) to see which drive the highest value — then shift spend to acquire more of them.
Lifetime Value Analysis
Optimise not just for conversions today, but for customers who deliver the most value over time.