Creating

Positive

Change

Growth for good

We believe growth should go beyond numbers. Our Growth for Good framework helps us create meaningful change, environmentally, socially, and economically. We ensure that every campaign we deliver contributes to a better future through these four pillars of impact:

Environmental

We’re committed to reducing our footprint and protecting nature. From measuring our CO₂ emissions to supporting rewilding and beach cleans, our goal is to become a net-zero business by 2030.

Focus areas: Carbon & energy, biodiversity, waste reduction, and sustainable suppliers.

Social

We give back to the communities we work in through volunteering, charity partnerships, apprenticeships, and fair employment.

Focus areas: Wellbeing, inclusion, training, community support.

Governance & ethics

Transparency and integrity guide everything we do. From choosing ethical suppliers to publishing sustainability updates, we hold ourselves accountable.

Focus areas: DEI, anti-slavery policy, ethical procurement, sustainability reporting.

Economic & Business

Growth for Good means building profit with purpose, reinvesting into our people, innovation, and sustainability projects.

Focus areas: Local supply chains, fair wages, efficiency, responsible growth.

Follow Our Journey towards a better future for marketing.

2026

Carbon Neutral Foundations
Establish a measurable environmental baseline
and achieve carbon neutrality.

  • Complete our first full carbon audit using the SME
    Climate Hub or Carbon Trust tools.
  • Offset unavoidable emissions through certified
    carbon offset projects.
  • Switch fully to renewable energy suppliers for office
    and hosting services.
  • Launch our first Sustainability & Responsibility
    Report.

Annex Growth Timeline

2027

Certification & Community Growth
Earn our first official sustainability certification and expand
community impact.

  • Achieve ISO 14001 certification for environmental
    management.
  • Formalise our quarterly community projects — including
    beach cleans, charity work, and volunteering days.
  • Introduce apprenticeships or training placements to support
    local talent.
  • Strengthen supplier ethics policy to prioritise local and
    sustainable vendors.

2028

Measurable Reduction & Broader Impact
Reduce our carbon footprint by 25% compared to
2025 levels.

  • Audit and optimise energy usage, travel policies, and
    production methods.
  • Partner with sustainability-focused tech vendors.
  • Increase digital efficiency — lighter websites, greener
    hosting, and smarter data management.
  • Publish our first full-year impact report, highlighting
    measurable environmental and social progress.

2029

Responsible Growth & Recognition
Build a reputation as a leading ethical growth
agency in the UK.

  • Achieve a 50% emissions reduction from baseline.
  • Introduce a Responsible Growth policy, reinvesting
    profits into staff development and sustainability.
  • Earn external recognition through programs like B
    Corp Pending or Living Wage Employer.
  • Expand our charity and nature partnerships, at least 5
    active initiatives running per year.

2030

Carbon Neutral Foundations
Become a fully net zero, certified, and socially
responsible company.

  • Maintain zero-carbon operations through a mix of
    reduction and offsetting.
  • Secure B Corp Certification (or equivalent holistic
    accreditation).
  • Publish our annual Impact Report with verified data
    on emissions, community hours, and social value.
  • Position Annex Media as a go-to agency for purpose
    -led brands, proving that growth and good can thrive
    together.

CREATING OPPORTUNITIES

BUILDING CAREERS.

At Annex Media, we believe opportunity shouldn’t depend on who you already know or how many years you’ve spent in the industry. Too often, marketing roles are recycled among the same pool of people, shutting out new voices and ideas. We’re changing that. Instead of demanding experience that few can access, we create it, offering genuine, hands-on learning through The Annex Academy. This initiative opens the door for ambitious graduates and career-changers alike, providing a clear, supported route into digital marketing.

The Annex Academy is more than a training scheme; it’s a launchpad. Every participant is employed from day one, earning a competitive starting salary while developing real skills on the job. Our team members are encouraged to grow both inside and outside the workplace, building confidence, creativity, and a sense of purpose that extends beyond their roles. By investing in people rather than just positions, we’re helping to shape the next generation of marketing professionals, and proving that sustainable growth starts with opportunity.

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