Paid Social
Fast-paced, evolving & non-stop. These are are just a few words to describe social media in today's world. A social media strategy has now become vital in today's marketing environment and plays a significant role in your overall marketing mix.
Social is a great way to reach, engage and convert your target audience all within one platform.
At Annex Media we can create, launch, develop and analyse your social media strategy. Whether you're just trying to create brand awareness, generate leads or showcase your product range, social is the perfect platform to draw the eye of your audience, connect and engage with them and learn first hand, what works and what doesn't.
Social Retargeting
Another great way to utilise social is to use it as a re-marketing tool.
With the implementation of the Facebook Pixel, you can target users who have previously visited one of the brands on your website or interacted with any of your upper-funnel activity. These campaigns aim to bring people to the product areas of the site that could be of interest to them, based on the content they have seen.
There is a much higher chance of these campaigns generating last-click conversions, but to have audiences to retarget and re-engage we must focus on brand awareness beforehand.
Retargeting campaigns will keep you at the forefront of users’ minds whilst they are thinking about their next outfit, for the next big event.
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